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<div class="top">Logical model</div>
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<tr><td width=20% class="fieldname">Project name</td><td class="fielddata">Ravebiz APG Network Automated Referral Management (ARM)</td></tr>
<tr><td class="fieldname">Description</td><td class="fielddata">An Automated Referral Management (ARM) system is synergistic to a Customer Relationship Managemenr (CRM) system in that is introduces well defined process and structure into the lead generation process.  The basic premise is that warm referral has a much higher conversion rates than cold calls.  Through introduction of science in to the referral process, businesses are able to unlock the value of good will acquired by faitfully serving their customers. <BR><BR>This database schema js the companion to the Flex screens prepared for Ravebiz by Edward (Eddie) Schwalb from Schwalb Consulting LLC.  In addition, a number of applicable use cases were prepared in collaboration between Eddie and Brett Duncan, Ravebiz CEO.  Additional applicable graphics is prepared by Brett and Ravebiz staff.  <BR><BR>It is intended that the author presents the screens, the DB schema and the mapping to an offshore team in India prior to start of coding.</td></tr>
<tr><td class="fieldname">Author</td><td class="fielddata">Edward Schwalb</td></tr>
<tr><td class="fieldname">Copyright</td><td class="fielddata">Ravebiz Inc</td></tr>
<tr><td class="fieldname">Target DBMS</td><td class="fielddata">MySQL 5</td></tr>
<tr><td class="fieldname">Created</td><td class="fielddata">2006-09-24</td></tr>
<tr><td class="fieldname">Modified</td><td class="fielddata">2006-12-17</td></tr>
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